Portfolio
Honestly, I lucked out with my first strategy role. Most planners are lone wolves. But Toyota - the biggest auto brand in the country - needed a dedicated team of two.
For me, that meant a strategy 'apprenticeship'. Round-the-clock work with da boss to supercharge my development, plus the (supervised) freedom to lead large projects on other brands.
Below is some of my work I'm most proud of. Maybe play this track while you skim through, and be ✨ inspired ✨ by the work I could make with you.
Psst...
Click any of the tiles to see the project overview
My Writing
Brief briefs! Simple slides! Always a clear story throughout, and a reason for every line to exist.
I'm nowhere near perfect at writing, but always pushing to be better.
Previous Life
During uni I studied a marketing degree that felt way too theoretical. I wanted to make things.
So I did! Taught myself the Adobe suite and tried my hand at fancy graphics, posters, videos, websites, activations, copy, memes, anything I could really, plus some baby strategies into the mix.
Aaaand none of it was very good. Lol.
But I think it did help me appreciate the ideation and workflow needed for creativity, and made me ultimately a stronger partner for creative teams (see what they say about working with me here).
